Commercial
Digital Content
Social Content

Power of Pure x Lebron James

Date
2022
Client
Ladder Sport
Location
Akron, Ohio

Lebron James founded LADDER to unlock more of what the body could achieve. Clean, third-party tested formula to help give you the Pure Energy, Pure Stamina, Pure Focus, and Pure Performance. This is the future of supplements. This is the Power of Pure.

Project credits

Creative Director

Carrie Crow

Director

Ben Orisich

Director of Photography

John Taggart

Photographer

Andre Perry

Talent

Lebron James

Talent

Steph Cheng

Producer

Frank Spadafora

Creative Agency

Label Maker

Lead Creatives

Michael Talese

Winston Tseng

Client Leads

Christine Lee

Josh Miller

1st AD

Victoria McDevitt

1st Assistant Camera

Thomas Mathias

2nd Assistant Camera

Matt Henkes

Photo Assistant 1

Shane Augustus

Audio Engineer

Henri Rapp

Gaffer

Ryan Keeper

Key Grip

Chris Cogan

Swing

Tim Carr

Swing

Phil Palumbo

Video DIT

Hunter Prunty

Stills DIT

Nicole Merlino

Set Designer

Colton Paquette

Set Design Assistant

Derek Hill

Food Stylist

Dustin Hileman

Grooming (LBJ)

Nick Castellanos

MakeUp Artist (LBJ)

Neicy Small

Hair & MakeUp (Stef)

Susie Popovich

Wardrobe Stylist

Brennan Rabb / The Satorial Collective

Personal Trainer (LBJ)

Mike Mancias

Production Team

Ricardo Timmermann

Production Team

Kathryn Porter

Production Team

Meg Oriold

Production Team

Ricardo Timmermann

Production Team

Erik Scerbak

Body Double (LBJ)

Lorenzo Davis

1st AD PA

Kayse Schmucker

Editing & Post Production

Michael Barnett

Ian Heifetz

Music Composition

Julia Piker / Hey Lady Sound

VO Actor

DL Dana

Sound Mixing

Dave Simon

Catering

Catering by Mark DiFeo

Location

John Ruffier / Ruffier Fitness

Production Vehicles

General Motors